This quick guide goes beyond the mechanics of social media and gives you tactics that you can put into action to fill seats, generate revenue, and make social media a part of the dining experience.

Restaurants need to monitor their social media presences. An example. I know of a situation in which a waiter – a good, “seasoned” server – went into his place of work, checked in on Facebook, and thinking his quote would only appear on his own timeline and not that of the restaurant’s Facebook page wrote, […]