February marks the first three-months of consecutive declines in restaurant sales in almost three years as Bloomberg reports consumers caught in “an emotional moment” spooked by higher payroll taxes, surging healthcare premia, and spiking energy costs. “February was pretty ugly” for many chains after January delivered an initial blow.” Malcolm Knapp notes that “it’s important to keep in mind that companies also are facing unusually tough comparable sales because of favorable weather in 2012,” so the result is an industry that’s been “a lot softer so far this year.” “People are acting fearfully, or you could almost say rationally in a way,” because it’s not surprising they change their dining habits when they feel less confident; as once again it’s the middle class that appears under pressure. Casual dining is “definitely being squeezed” because “it’s not food on-the-go and it’s not high-end food for people trying to treat themselves.”
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